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About Us


Mountaineer Brand was started in 2013 by Eric Young. Eric personally researches and develops his product with a passion that can be seen in his work. Mountaineer Brand was born after Eric struggled to find quality beard care products at a price that he could easily work into his already tight budget. Eric began to make beard oil and balm in his kitchen thinking it would be a nice hobby and that he could supplement his meager income.

Mountaineer Brand is dedicated to simplicity and value. We use top-quality, 100% natural ingredients and we never add anything artificial--no chemicals, no fragrance, no compromise.  Our packaging is simple; we skip the decorative bottles and other unnecessary packaging, and since we don’t spend money on fancy packaging, neither do our customers. Mountaineer Brand allows you to experience a luxury product without the financial sacrifice.

Mountaineer Brand is now sold world-wide on the Internet and to retail clients in Sweden, Australia, and other locations across the globe. You can find our products on the shelves in many well-know retail locations such as Whole Foods and Dillard's as well as several small retail and boutique locations throughout the US. Our ever-growing presence in the marketplace is a testament to the quality of our products and the loyalty of our customers.

Although we have a global presence, West Virginia is our home. Like most West Virginians, our state is a source of pride. The name “Mountaineer Brand,” of course, is a nod to the Mountain State, and  the state motto is included as part of our logo. The motto, “montani semper liberi” means “Mountaineers are Always Free”. West Virginia will always be part of who we are. Wild, Wonderful, Free.